UTM tag builder
Fill in the fields below to generate link.
| Parameter | What {parameter} will be replace with |
|---|---|
| {adgroupid} | The ad group ID. Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad |
| {adposition} | The position on the page where your ad appeared, with a value like "1t2" (this means page 1, top, position 2). |
| {campaignid} | The campaign ID. Use this when you've set up your tracking info at account level and want to know which campaign served your ad |
| {creative} | A unique ID for your ad |
| {device} | The type of device the click came from |
| {feeditemid} | The type of device the click came from |
| {keyword} | For the Search Network, the keyword from your account that is matched to the search query. For the Display Network, the keyword from your account that is matched to the content |
| {loc_interest_ms} | The ID of the location of interest that helped trigger the ad |
| {loc_physical_ms} | The ID of the geographical location of the click |
| {lpurl} | The final URL. It will be escaped unless you put {lpurl} at the beginning of your tracking template. If {lpurl} is not at the beginning of your tracking template, it escapes the characters ?, =, ", #, , ', and space. |
| {matchtype} | The match type of the keyword that triggered your ad |
| {merchant_id} | The ID of the Google Merchant Center account directly owning the clicked Shopping Ad |
| {placement} | The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns) |
| {product_channel} | The type of shopping channel through which the product featured in the clicked Product Listing Ad is sold |
| {product_country} | The country of sale for the product in the clicked ad |
| {product_id} | The ID of the product featured in the clicked ad, as indicated in your Merchant Center data feed |
| {product_language} | The language of your product information, as indicated in your Merchant Center data feed |
| {product_partition_id} | The unique ID for the product group the clicked product ad belongs to |
| {store_code} | With a campaign using the local shopping channel, you’ll see the unique ID of the local store |
| {targetid} | The ID of the keyword (labeled "kwd"), dynamic search ad ("dsa"), or remarketing list target ("aud") that triggered an ad. For example, if you add a remarketing list to your ad group (criterion ID "456") and target the keyword ID "123", the {targetid} would be replaced by "kwd-123:aud-456" |
UTM tags are special parameters to URLs that help to check a website’s traffic statistics. This can help evaluate an ad campaign’s results or a newsletter efficiency. UTMs also assist in identifying aspects of a website’s audience (based on geography, their gadgets and where your traffic is coming from).
This tool lets you get the ultimate link. To do so, fill in the info boxes (page’s URL, campaign source, campaign medium (the kind of ads you use), campaign name (name for an ad campaign to follow its statistics), campaign term (optional) and campaign content) and click the generating button to get a UTM tag.